:

We took some time off and came back with a music video. From designing the idea itself to taking everything out of the paper and making it become a reality, we created Winners Circle. Alex Trebor’s newest song and latest music video is finally here.

We spent months perfecting this song, from the production team SKYIN HIGH, to Trebor himself writing over and over again, to the art direction by myself. This video was a new obstacle for me to tackle, since I tried horror/comedy earlier, and I sure have tried documentaries since they are a favorite of mine, but this is my first rap video with the story being very symbolic yet subtle. There are a lot of hidden symbols all over the video. Some you might catch quick, while others you might have to watch the video a couple of consecutive times for you to notice. Each symbol connects a dot in my life and everything I’ve been through or cared about.

The song represents our unity as a group. I’ve worked with Alex Trebor since our sophomore year in high school, and ever since we have collaborated on every art project together. We met Sergei Avakyan and Abel Shamiryan (together as SKYIN HIGH) soon enough at the studio and became even closer than a team. We now have a story to tell. I hope you enjoy the video, watch it until you understand it over and over again. Pay attention to detail and let it all teach you a thing or two!

Ladies and gentlemen,

Winners Circle

Thank you for watching,

Apo Avedissian

:

From a studio to another, from a computer to a laptop, we have all downgraded our equipment for the sake of saving a dollar or two. What do we do with the dollar or two? Eat, or feed the needy.

This trend started a long time ago, for the needy knows what the other needy is going through, and if it’s worse, then I can definitely share my food and miss a lunch to feed one who hasn’t eaten for a day (sometimes longer, believe it or not). Does that come from within? I’m not sure. I’d say it comes from my parents, since I’ve seen what they’ve gone through and still took care of others, but that’s a different story to get into. I hate having to tell you this, since the last thing I need on my record is to go out and yell “I donate money,” but it’s not one of those. We’re not millionaires. Not yet! We don’t own places. We don’t drive fancy cars. We make art. We make music. We make photos. We make videos. We make feelings! We do what we enjoy while trying to save a dollar or two from the work we do to feed us for another day and continue our efforts to make a change in people. Unheard voices are now heard, and through my art I’m able to speak. I’m not a talker, and because of my ability to express my thoughts through writing and documenting, I do it. I simply make a thought into a piece of art and throw it at you. You’re welcome to open it and watch it, or simply scroll down your newsfeed or e-mails and read other things, but I do what I do because I love doing what I do. I mean what I do. I do what I mean. I don’t say things. I can’t say things. These are my mediums. The people around me have shown an understanding of this world that I happen to agree with. Do we understand this world? Not really. But we know what we know and we usually agree on that view, and as we make art, we share what we’ve gone through in these pieces.

The rapper and producer and I meet, talk about a theme. The producer goes home, makes a sample, sends it to the rapper. The rapper and the producer discuss it, finalize it, record to it, then once the track is done we start on a video. These three sentences are very simple for you to read, but when you watch and listen to the final product, you’ll go through an out-of-this world-experience. That is what we’re all about. We enjoy teaching. We enjoy making art.

The thumbnail is of one of the symbols of my Armenian culture. If you’re into that, Google it! I’ll definitely be teaching you a lot about that through my work later on.

Here’s a piece done recently by Alex Trebor, engineered by Nick Lalaian, and directed by myself, Apo Avedissian. It does show you what a crew goes through at home and then at work time and play time. It’s as real as it gets because a lot of the shots are real-life footage of unplanned real-time events, and all it’s missing is your views and thoughts.

Please, enjoy, study it, and while at it, smile when it’s done.

Ladies and gentlemen, Reflection:

:

Lol…….. Apo Avedissian and Alex Trebor during a photoshoot in Glendale, California.

Had a little fun on the side today while doing a photoshoot for Alex Trebor. We had a long shoot going on and during the hard work, as you see in the picture, so I decided to give you something extra, ‘behind the scenes’ type of thing.

Click on the thumbnail for a bigger size view.

:

Welcome back to Apotize.com, Apo’s home =)

Please read, this is very important.

Art sometimes involves doing more things than only watching. 3D movies require you to wear your 3D Glasses in order to enjoy the movie and see it the way it was intended for you to see. Here, my art has its own way for it to be seen with. Please read and do.

1. For every scene that passes by too fast, and you don’t understand what happened, please pause the video and see it in details. Read every word you see on the screen. Know every detail that shows up on screen. Once you do that the first time, you can rewind and play the video again (or just pressing F5) and now watching the video again as a whole and understanding the story baseline.

2. You should always watch a video until it stops. That’s the only time you should close a window. ;) *hint*.

3. Ghosts have been sighted. Aliens have been reported. Irony is, none have been recorded. Blood, pain, guts-stomach-dirt-saliva might bring a bad taste in your mouth, but Monster shall bring poison. Sweet, light poison.

Ladies and gentlemen, enjoy the show.

Apo Avedissian

:

In a world full of hate, ghosts exist. Ghost who will have nothing to do with you. No contact, no conversation, no attacks; in fact, no connection. They will wait for you. Walk around you until you’re done. Dead. That’s when their job begins.

There isn’t much to do, and fear has taken all over your body and brain. You’re now a slave. A slave to the ghosts who haven’t even come close. You’re scared. Waiting for an end, and imagining none.

Saviors exist. So does the devil. Although there’s a fine line between the two, they’re very identical; thus the killings.

A creator’s story. A dream coming true. Everything in mind becomes reality, and all the effort you have to push for would be thinking about the ideas only, and the rest is magic. Magic exists. So does the art of illusion.

Send an email to apo[at]apotize.com with the subject: MONSTER

and you’re for a special treat.

Ladies and gentlemen, 10-10-10 is the date. MONSTER.

Much love,

Apo Avedissian