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From a studio to another, from a computer to a laptop, we have all downgraded our equipment for the sake of saving a dollar or two. What do we do with the dollar or two? Eat, or feed the needy.

This trend started a long time ago, for the needy knows what the other needy is going through, and if it’s worse, then I can definitely share my food and miss a lunch to feed one who hasn’t eaten for a day (sometimes longer, believe it or not). Does that come from within? I’m not sure. I’d say it comes from my parents, since I’ve seen what they’ve gone through and still took care of others, but that’s a different story to get into. I hate having to tell you this, since the last thing I need on my record is to go out and yell “I donate money,” but it’s not one of those. We’re not millionaires. Not yet! We don’t own places. We don’t drive fancy cars. We make art. We make music. We make photos. We make videos. We make feelings! We do what we enjoy while trying to save a dollar or two from the work we do to feed us for another day and continue our efforts to make a change in people. Unheard voices are now heard, and through my art I’m able to speak. I’m not a talker, and because of my ability to express my thoughts through writing and documenting, I do it. I simply make a thought into a piece of art and throw it at you. You’re welcome to open it and watch it, or simply scroll down your newsfeed or e-mails and read other things, but I do what I do because I love doing what I do. I mean what I do. I do what I mean. I don’t say things. I can’t say things. These are my mediums. The people around me have shown an understanding of this world that I happen to agree with. Do we understand this world? Not really. But we know what we know and we usually agree on that view, and as we make art, we share what we’ve gone through in these pieces.

The rapper and producer and I meet, talk about a theme. The producer goes home, makes a sample, sends it to the rapper. The rapper and the producer discuss it, finalize it, record to it, then once the track is done we start on a video. These three sentences are very simple for you to read, but when you watch and listen to the final product, you’ll go through an out-of-this world-experience. That is what we’re all about. We enjoy teaching. We enjoy making art.

The thumbnail is of one of the symbols of my Armenian culture. If you’re into that, Google it! I’ll definitely be teaching you a lot about that through my work later on.

Here’s a piece done recently by Alex Trebor, engineered by Nick Lalaian, and directed by myself, Apo Avedissian. It does show you what a crew goes through at home and then at work time and play time. It’s as real as it gets because a lot of the shots are real-life footage of unplanned real-time events, and all it’s missing is your views and thoughts.

Please, enjoy, study it, and while at it, smile when it’s done.

Ladies and gentlemen, Reflection:

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