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 I got a call from a close friend, producer Sergei Avakyan, regarding a new project he wanted me to direct, about two months ago. I wasn’t sure if I would be able to make it on time, so I asked for detail and it turned out it was a video inolving a friend I had met with Sergei earlier on, drumming genius Jacob Armen.

I knew Jacob in person, but had never heard him play. So once I received the files, I was excited to work on this new challenge. Soon enough we shot the video, and every obstacle that’s known to man came against us, but a beautiful piece came off of it. Why? Because it has a story. It had a story during his making, it had a story during my making, and now that it’s up for you to watch, it’s creating a new story going forward. That can only tell you one thing about this project: perfection.
Ladies and gentlemen, here’s the piece directed by yours truly, titled Heartbeat. Enjoy the video, and pay attention to his music writing. Here’s Jacob Armen in Heartbeat.

Apo Avedissian