I got a call from a close friend, producer Sergei Avakyan, regarding a new project he wanted me to direct, about two months ago. I wasn’t sure if I would be able to make it on time, so I asked for detail and it turned out it was a video inolving a friend I had met with Sergei earlier on, drumming genius Jacob Armen.
I knew Jacob in person, but had never heard him play. So once I received the files, I was excited to work on this new challenge. Soon enough we shot the video, and every obstacle that’s known to man came against us, but a beautiful piece came off of it. Why? Because it has a story. It had a story during his making, it had a story during my making, and now that it’s up for you to watch, it’s creating a new story going forward. That can only tell you one thing about this project: perfection.
Ladies and gentlemen, here’s the piece directed by yours truly, titled Heartbeat. Enjoy the video, and pay attention to his music writing. Here’s Jacob Armen in Heartbeat.
From a studio to another, from a computer to a laptop, we have all downgraded our equipment for the sake of saving a dollar or two. What do we do with the dollar or two? Eat, or feed the needy.
This trend started a long time ago, for the needy knows what the other needy is going through, and if it’s worse, then I can definitely share my food and miss a lunch to feed one who hasn’t eaten for a day (sometimes longer, believe it or not). Does that come from within? I’m not sure. I’d say it comes from my parents, since I’ve seen what they’ve gone through and still took care of others, but that’s a different story to get into. I hate having to tell you this, since the last thing I need on my record is to go out and yell “I donate money,” but it’s not one of those. We’re not millionaires. Not yet! We don’t own places. We don’t drive fancy cars. We make art. We make music. We make photos. We make videos. We make feelings! We do what we enjoy while trying to save a dollar or two from the work we do to feed us for another day and continue our efforts to make a change in people. Unheard voices are now heard, and through my art I’m able to speak. I’m not a talker, and because of my ability to express my thoughts through writing and documenting, I do it. I simply make a thought into a piece of art and throw it at you. You’re welcome to open it and watch it, or simply scroll down your newsfeed or e-mails and read other things, but I do what I do because I love doing what I do. I mean what I do. I do what I mean. I don’t say things. I can’t say things. These are my mediums. The people around me have shown an understanding of this world that I happen to agree with. Do we understand this world? Not really. But we know what we know and we usually agree on that view, and as we make art, we share what we’ve gone through in these pieces.
The rapper and producer and I meet, talk about a theme. The producer goes home, makes a sample, sends it to the rapper. The rapper and the producer discuss it, finalize it, record to it, then once the track is done we start on a video. These three sentences are very simple for you to read, but when you watch and listen to the final product, you’ll go through an out-of-this world-experience. That is what we’re all about. We enjoy teaching. We enjoy making art.
The thumbnail is of one of the symbols of my Armenian culture. If you’re into that, Google it! I’ll definitely be teaching you a lot about that through my work later on.
Here’s a piece done recently by Alex Trebor, engineered by Nick Lalaian, and directed by myself, Apo Avedissian. It does show you what a crew goes through at home and then at work time and play time. It’s as real as it gets because a lot of the shots are real-life footage of unplanned real-time events, and all it’s missing is your views and thoughts.
Please, enjoy, study it, and while at it, smile when it’s done.
Hi there! Welcome back to Apotize, which had been blocked by Facebook for two weeks now, and is finally unblocked just as we speak. [MUSIC VIDEO INFO BELOW]
Here’s the thing, just like we’re taking over Earth with our industrial ‘things’ and technological advancements doesn’t mean that Earth will be sitting there for the rest of our life time, or a couple of generations down, and clap for our achievements. Just like we’re taking every jungle down one by one, Earth will have its earthquakes, volcanoes, tornadoes, and everything in between until we’re all wiped out and everything is recycled and life goes back to zero. You can call that the judgement day, you can call that big bang theory two, or you can call that bullshit. That’s none of my business. My business is directly with society. This giant network, Facebook, got a little butt-hurt from recent blog posts I posted about how Google Plus is going to screw it. I said Google Plus will take over everything facebook ever stood for. Talk about privacy, and now Google will be doing the same to them, and they will do it the right way because, I still stand by my point, Google is simply better than Facebook. Just like Google will take over and Earth taking everything back again, I’m simply back!
Music Video Information
I know I mentioned earlier about the music video being worked on, and I gotta say I’m pretty excited for this one. I haven’t put this much effort on any work since the last video, and that last video was a practice one. I’m looking forward to sharing this “mind-projection” with you and I do hope you get the point and message of the art work I’m about to show you. The new music video is for a song by Alex Trebor, produced by Sergei Avakyan, who are both musical geniuses in their own types of work. It has been amazing seeing what three creative minds can come up with, especially when each mind specializes in something the other has almost no idea or very little information about. It’s a complete circle now.
I always ask people to learn before they enjoy. My work is about teaching. I try to make it amusing so it catches attention out of the millions of other videos out there and not get you to be bored, and once you click on it you get to see and learn, but there’s a limit to that. I won’t put clowns to grab your attention and make you sit, smile, and clap as you watch like a little baby. I’ll only do a subtle thing there, but like I said, learn and enjoy. It’s both healthy and fun for you. Make Up by Jess, I don’t even have to say anything else besides this to explain the amazing art-pieces she pulled off; made everything to what I had in mind the same way I watched the video in my head before making it a reality =)
So here’s the deal!
How do I get to see the video?
You can now sign up using the Google Newsletter widget located on your right hand side column, right below the featured video at the top. You can sign up using that device, and what that will do is send you an email when ever an Apotize article is up with only the link inside. What does that mean? It means that there’s no cluttered bull-crap spam that takes over your email. This is a single e-mail per post system that comes with only the link to remind you that there’s a new article you can read on the website. What else does that do? Well, besides it being run by Google (making it absolutely safe), I’ll be sending the music video to whoever signs up in the next two days, no matter how many people, I’ll personally email all of you with the video link before it’s released to the public and you will get to see the music video and comment before anyone else even hears the song =) Good enough of a deal? I think so! Go ahead and sign up now and wait for the email. You’ll be getting it soon ;)
I got a call from a close friend, producer Sergei Avakyan, regarding a new project he wanted me to direct, about two months ago. I wasn’t sure if I would be able to make it on time, so I asked for detail and it turned out it was a video inolving a friend I had met with Sergei earlier on, drumming genius Jacob Armen.
